According to Simon Rehill, General Manager of Pulsar Instruments, UK manufacturing stands as a testament to resilience, growth, and adaptation. Made in Yorkshire sat down Simon, a seasoned professional in the industry and a representative of Pulsar, to delve into the intricacies of UK manufacturing from Pulsar’s perspective, exploring its successes, challenges, and future.
Contrary to notions of industrial decline, Simon said "Everybody seems to be busy," when asked what he thought of the current state of UK manufacturing. This is echoed by robust export figures, with UK exports witnessing a steady uptrend, buoyed by a diversified portfolio of products.
However, Simon also highlighted the enduring struggle with Brexit-related challenges but underscores a strategic shift towards emerging markets in the Middle East. Leveraging shared regulatory frameworks, Pulsar Instruments, noise measurement experts based in Yorkshire, has successfully carved a niche in these regions, exemplifying adaptability in the face of geopolitical shifts.
Pulsar's trajectory is marked by realignment towards online platforms—a shift underscored by the COVID-19 pandemic. Bolstered by a revamped digital presence, Pulsar now envisages a substantial portion of its revenue stemming from online orders. Simon elaborates on their multifaceted approach, encompassing everything from search engine optimization to global reach through digital marketing. Moreover, diversification beyond proprietary products underscores their agile stance in the market landscape.
Pulsar's ethos is their commitment to sustainability. Simon discussed a range of initiatives, from eco-friendly packaging to transitioning towards electric vehicles—a testament to their concerted efforts towards environmental stewardship. While acknowledging the imperative of sustainability, he emphasises the cumulative impact of incremental measures across myriad facets of operations.
Looking ahead, Simon outlines Pulsar's growth, marked by a pursuit of growth beyond boundaries. The company's foray into untapped markets underscores a proactive stance towards expansion, characterised by meticulous market research and an adaptive mindset. Moreover, their emphasis on fostering a culture of innovation and agility reflects a commitment to staying ahead of the curve in an ever-evolving landscape.
Find out more about Pulsar by heading to their microsite.
Not a member of Made in Yorkshire? Contact us now.